("Gossip Girl": Nowhere near as cool as a monster truffle)

According to a PR note I just received, midtown swankfest Gilt made an appearance on a recent episode of "Gossip Girl." That's one of those shows that everybody seems to be talking about, but I just can't bear to watch because, oh, I don't know, I'm not a 15-year-old girl. Why I watch "Ugly Betty," I haven't quite figured out how to justify. Anyway, this seems like a strange demo to be targeting, even if it is about people from the Upper East Side. Much more in tune with the Gilt aesthetic was the main point of the PR note, about chef Chris Lee purchasing the year's largest white truffle. At 1.51 pounds and $8,000, the note points out that this sucker is "significantly larger than the truffle that Sirio Maccioni of Le Cirque won in a highly publicized October bidding." Now that's how you start a cat fight.