It was supposed to end on August 1, but apparently 130 of the original 230 restaurants participating in Restaurant Week are going to extend their prix-fixe deals until Labor Day. Why? Because people are poor now and are spending all of their money on cheap booze and bodega sandwiches. From the press release:

"The economy presents great challenges to restaurants, and the public's enthusiastic support of restaurant week is deeply appreciated,” said Tracy Nieporent, Myriad restaurant Group partner and NYC & Company Restaurant Committee Chairman.

Centro Vinoteca and Artisinal need your help! Give them your money or they will die and you'll have to subsist on Boar's Head instead of duck and foie gras rillettes!

Digital renditions of the Eldridge provided by Matt Levine

Unless you spent last week in the Hamptons or in a coma, chances are you saw something on the interweb about Matt Levine's soon-to-open bar, The Eldridge. Butlers? Laser-engraved cards to get in? Escalade taxis to chauffer you home (well not you, but those who may actually manage to get in)? And all of that on the Lower East Side? Good heavens, no!

The story broke and ballooned out of control; it was madness, even sparking some blogger beef between our friends at Down By The Hipster and Guest of A Guest. The rumors were rampant, and since we're too drunk and lazy busy to waste time speculating, we went straight to the source himself, owner Matt Levine--a man who was hitherto known primarily for his clothing line, Steelo' and his parties. So what's the real deal with The Eldridge? Here's what Matt had to say ...

How long has the idea of opening the Eldridge been in the works? How did it come about?
The Lower East Side is full of culture and character, it's where trends start and style is created. When the location of The Eldridge became available, our concept and vision followed. It's truly the perfect size, perfect location of what is currently missing in New York City.

Was The Eldridge influenced by any of your own favorite New York bars?
As far as my favorite spots go, I'm pretty diverse--from hot spots to wine bars, and speakeasies to hotel bars. The Eldridge combines the intimacy of a date spot, the signature cocktails of a speakeasy, the sound system of a studio, the comfort of a lounge, and the customer service of a concierge. We just wanted to bring a creative atmosphere to nightlife, one that fuses comfort with entertainment. There are not many places in New York City to comfortably enjoy table service and listen to great music, with privacy and intimacy.

Do you have any experience operating a club?
No, I don't have experience with operating a club, but I have been involved in putting together special events for the past several years. But we have brought in an amazing supporting cast. Our general manager, Jason Lawrence, a fixture in the Miami nightlife scene, moved to New York City specifically to operate The Eldridge. Jason has experience in running and operating many of Miami's hot spots, and he is an extremely important part of The Eldridge.

Will you still be involved in running Steelo'?
Yes, I am very hands-on in everything I involve myself in. I still 100% own Steelo', and handle all the creative control and designing of Steelo'. I have signed on to be represented by an amazing showroom, The Green Room. They have a great roster of other brands, and have done a great job since I signed on with them. I still oversee every aspect of Steelo', and although in a showroom, I still approve all the distribution and sales keeping distribution exclusive and limited. You should check out the website--we're shipping to such stores as Atrium New York, Bill Hallman Atlanta, Fred Segal Santa Monica and Traffic Los Angeles (just to name a few) for fall '08.

When exactly are you looking to open as of now?
We are in no rush to open, but really the opening depends on when the staff is fully trained and the signature cocktails are perfect. Our GM, Jason Lawrence, has been training the staff for several weeks now. We have put together an amazing staff--many of our waitresses and bartenders come from a variety of hotels that focus on hospitality and service--like 60 Thompson, Ritz Carlton and The Plaza--which reiterates our goal of quality customer service.

New York Mag reported that The Eldridge would be closed on weekends, since your clientele tends to leave the city on weekends. Is that policy limited to the summer, or year-round?
Closed on the weekends just for the summer. We will be launching weekends with New York Fashion Week.

There's been quite a barrage of press since news of the Eldridge first broke. Is there anything you want to set straight, any rumors you want to confirm or deny?
The Eldridge is not just about Matt Levine, it's also about the support system. It starts with our door staff, and ends with our chaperones, our table attendants, our butlers, our porters, our hospitality consultants, and of course our GM, Jason Lawrence. We have put together an amazing staff that all share the same vision and concept of what nightlife should be, and what is currently missing in NYC now. Most bars, lounges and nightclubs focus on drinks and bottles. At The Eldridge, we focus on customers. It's not the drink you make, it's how you deliver it; it's not about bringing over a bottle, it's how you present it. We are just trying to bring a unique, creative experience to one of the oldest industries, to fuse creativity, privacy, quality, service and sound, and to emphasize that it's not just about a drink and a bottle, it's about the process and the service--and more importantly, the environment in which it is created.

Also, The Eldridge will be the first lounge-only venue to be GRA Certified, part of the Green Restaurant Association, helping us to create an ecologically sustainable lounge.

Will you be making the space available for private parties? Will you have to be a laser-engraved cardholder to rent it?
Yes, The Eldridge is available for private parties that fit into the concept and vision of The Eldridge. All private parties inquiries can be directed to events@theeldridge.com or call 212.505.7600.

What's the most expensive thing on the menu? What about the least expensive?
Drinks are anywhere from $12 to maybe $32 for our signature cocktail, The Eldridge, which uses Armand de Brignac Rose and real golden flakes. Bottle prices are standard. We are using all premium liquor in our well, and all of our cocktails will use fresh fruits and premium mixers. Our staff training has gone to extra lengths to make serving a drink an art form, an experience. The handcrafted cocktail list was created by Charlotte Voisey. She's a famed mixologist who took guidance with the Gorgeous Group in London in 2002 when they opened Apartment 195 together, which was soon awarded Bar of the Year. Charlotte went on to win the title of Best Bartender at The UK Bar Awards in 2004. She has traveled the world showcasing top brands through mixology in Aspen, Las Vegas, Kuala Lumpur, Mexico, New Zealand and New York. Recent consulting projects include The Dorchester Hotel in London and Ian Schrager's Gramercy Park Hotel here in New York. Still competing internationally, Charlotte took silver medal at the World Female Bartender championships in Italy this year.

Other than celebrity DJs, do you plan to have any live performances?
Sundays we will have a saxophonist, Mondays we will be doing a movie night, Tuesdays we will have a trumpet player, Wednesdays we will have a drummer, and Thursdays a flute player. All the live music will accompany the funk, jazz, old-school, R&B, rock, and soul music of our DJs. It's truly a place where we encourage our DJs to play the music they listen to on their iPods, not what they are paid to play at other venues.

As you know, NYC hot spots often have a short shelf-life, even when there's a lot of buzz surrounding the openings. How do you plan to avoid that?
Many venues open up their doors with financial projections and monetary goals. With The Eldridge, it's a business, but it's not about the money. What has been lost in NYC nightlife is that the nightlife scene should be about the people, the experience, and not business about bottles. It's the business of providing an atmosphere and a concierge-like environment for our guests. Most NYC hot spots focus on drink and bottle sales; we focus on quality customer service. The mission of The Eldridge is create a nightlife that provides the highest quality customer service with heightened focus on elegance, luxury and sophistication, while maintaining the strict privacy of our guests instead of the number of bottles we sell.

Photo by Mango Vision, borrowed from Films In Tompkins

So you want to see a movie on the big screen, but you're hesitant to dish out ten-plus bucks for a ticket, five-plus bucks for a popcorn, and another five for a gratuitously large soda. Praise be to Films in Tompkins, which offers free screenings of films every other Wednesday throughout the summer in Tompkins Square Park, weather permitting. The gates open tonight (Wednesday, July 30) at 6pm and the featured movie, "Better Off Dead"--the 1985 cult classic rom-com starring John Cusack--plays at sundown. So pack a picnic and a blanket, head to Alphabet City and seat yourself on the grass alongside your sweetheart. Booze is discouraged, but there's no simpler problem than one resolved by a brown paper bag or an opaque plastic cup.

For yet more opportunities to get free stuff in the city, check out our Unemployed Guide to New York.

Photo borrowed from "The Sun"

You have at least one thing in common with P. Diddy: You're a fan of Chris Brown. In fact, it's been a year and you still can't shake the image of Brown performing at the 2007 MTV Video Music Awards. So you won't want to miss him performing live with Julianne Hough and Ne-Yo today (Tuesday, July 29) at 3:30pm, at a free show to take place at an undisclosed location. The event is sponsored by the gum giant Wrigley, and celebrates the three artists' new jingles for Doublemint, Juicy Fruit and Big Red. Buses will depart from three different locales around the city (Rockefeller Center, Macy's and Union Square West) at 2pm carrying the first 164 concert hopefuls to arrive. Better start lining up now...

It was quite the scene at the grand opening party for Country Club (formerly Dirty Disco) on Saturday night, which doubled as a birthday party for Gym Class Heroes' musician Travis McCoy. The event drew the likes of Katy Perry (who also happens to be McCoy's girlfriend), up-and-coming rapper Shwayze and his musical collaborator, Cisco Adler, and Simon Rex (aka Dirt Nasty), of MTV / Dyslexic Speedreaders fame--who, it should be noted, is also a co-owner of The Plumm right next door. Country Club's owner, actor Will DeMeo, was also there, and I could have sworn I was on line for the bathroom next to his "Sopranos" co-star Joe Gannascoli (the guy who played Vito Spatafore). The only person who was missing was in fact Travis himself, who was supposedly under the weather.

But the crowd didn't seem to care whose birthday party it was, especially when Shwayze and Adler--best known for his band Whitestarr (which he left earlier this year), his now-defunct relationship with actress Mischa Barton, and his infamous naked photo debacle of 2007)--each grabbed a mic and treated the crowd to an impromptu live performance,  eventually joined by Dirt Nasty. While the rest of the VIPs held down the fort in the elevated stage area, Katy Perry, decked out in one of her signature two-piece jumpers, slipped in quietly and chilled by the DJ booth for most of the evening.

The media was out in full effect, with editors from the "New York Post," "In Style" magazine and other major publications all in attendance (and more than happy to sip on the complimentary bottle of vodka supplied by our hosts). As club launches go, this one was a success. There was no unbearable crowding, no wait for drinks, no skeevy B&T patrons ... no problems of any kind, really. Or at least none while I was there, until around 2am, at which point I realized I was dangerously close to blacking out and headed home.

Will Country Club manage to stay alive though its predecessor failed? We'll have to wait and see. But so far, it seems to be off to a good start.

Now you can get delicious gourmet mac and cheese for 1/687th of the price of the Waverly Inn's version. Tomorrow, Supermac is offering their traditional mac and cheese for only 8 cents when you text yourself a mobile coupon from 8coupons.com. That leaves you with even more money for happy hour booze!

Also, don't forget to check out our guide to the best mac and cheese in NYC.

Behold Inc Lounge, the new cocktail lounge and party spot nestled within the Time Hotel in midtown. So, what's the verdict? If you should you find yourself in midtown in need of a drink--and let's be honest, finding yourself in midtown is probably reason enough to start drinking--then it's as good a bar as any.

Hits: The mod decor makes the place feel chic, an abundance of couches make it feel comfortable, and the fact that it's nestled inside a hotel makes it feel like a hidden gem.

Misses: The cocktail menu is a bit uninspired, with most standard bar drinks (like apple martinis and cosmopolitans) going for $13-$14.

Read our complete editorial review of Inc. Lounge, then peruse other New & Notable bar reviews or check out our list of spots that are too new to review (but not too new to get you hammered).

Shark Week takes Soho by storm

In the latest attempt at quirky advertising stunts, New Yorkers who happened to be walking by the corner of Prince and Broadway this morning were greeted with the bizarre Shark Week promotion pictured above. As the lifeguard (and perhaps struggling model/actor) directed people to "Beware" and "Stay close to shore," his excessively-bubbly sidekick on the ground handed out shark-shaped visors to curious passersby--proving once again that it doesn't really matter what you're handing out, so long as it's free.

And in case you somehow missed it, Shark Week starts Sunday, July 27 on the Discovery channel.

Jarvis Cocker performing at the Music Hall of Williamsburg

If you plan to pretend you were at all cool in the mid-'90s, you have to at least know something about the British band Pulp and its frontman, Jarvis Cocker.

These days, in addition to contributing to the "Harry Potter" soundtracks, Cocker channels his talent into a burgeoning solo career. Last night at the Music Hall of Williamsburg Cocker was in top form, wearing large, dark-rimmed glasses and a skinny tie, providing the perfect excuse to abandon couch for concert on a Monday night. Between songs he used the spotlight to share pithy anecdotes, allowing long-time devotees to swoon over his still-thriving wit and making for a unique performance overall. For the encore he was especially animated, breaking into a jumping jack-type spastic dance that had the crowd jumping too.

For more event coverage and ideas on what to do this week, from concerts to booze cruises, check out our Weekly Hot List.

It's probably going to be hard scoring a reservation at the big boys like Bar Boulud (pictured above) or Del Posto during Restaurant Week, but don't fret--there are still lots of opportunities to chow down on a cheap prix-fixe lunch ($24.07) or dinner ($35). Try something with a slightly lower profile like Rayuela or Wildwood, or maybe get a time machine and travel back a month to make a reservation early like you should have done in the first place. Restaurant Week runs from July 21-25 and July 28-August 1.