A.P.C. Surplus
Urban Rustic
Oh Williamsburg, the gods of fortune have smiled upon you. First, the much-anticipated A.P.C. Surplus store opened to great fanfare. I've been a couple of times myself, and I can vouch for what a great store it is. Everything is 60 percent off the amount on the price tag, and there is a good split of men's and women's clothing. The collections are from seasons past, but A.P.C.'s style is so understated and timeless that nobody will ever know that the new top you bought is from two seasons ago.
Plus the space is just beautiful: high, wood plank ceilings, incredibly detailed window moldings, exposed brick walls. It feels much closer to a Soho boutique than a discount store. I will definitely be checking in often to see what new merchandise the store has.
Another fantastic addition to the 'hood is Urban Rustic. Those who have read Michael Pollan's books or seen the documentary "King Corn" know about the adverse effects of American industrial agriculture. "King Corn's" director Aaron Woolf decided to take his mission one step further by actually opening an organic grocery store full of meat and produce from local, sustainable farms within 100 miles.
Grass-fed beef, organic produce, paper towels made from recycled materials--it's all there. What makes Urban Rustic special is the cafe, serving sandwiches, breakfast plates and more in a charming elevated dining area in the back of the store.
Check out these and other new NYC shops in our "New and Notable" feature.
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